Business Inspiration from Madonna
(The Non-Linear Approach)
(Susan James)
Recently I planned my TV viewing around being
front and center for the Billboard Music Awards.
The primary reason was because Madonna was
to be there. Thanks to my niece and her husband
I’ve had the privilege of seeing Madonna twice
at Madison Square Garden. That’s where, in my
mind, is the best place to see her, New York
City!
Madonna’s set on the Billboard show was
introducing her Madame X addition to her ever
expanding repertoire of music and art. The
wonderful Maluma performed with her.
As I’m watching this, I’m thinking, ok this is
great but how will it play assuming she tours
with this theme? It’s not her usual type of
concert offering. How in the world will this fit?
I couldn’t see it.
There were many other great performances that
nite, including Paula Abdul, but Madonna, well
it’s Madonna.
Then this happened a few days later: Of course
I’m on Madonna’s Instagram feed. Her stream
shows her having a conversation with her good
friend and famous DJ, Diplo…on her new idea of
how and where she’s going to do Madame X.
She’s asking him how he thinks she’ll be doing
it, and he guesses the usual and expected;
stadiums, arenas and she says, ‘No.’ She’d be
doing a ‘theater tour’. He resists her idea, she
keeps persisting of how great it will be. He
finally caves.
Her idea? She’s going to do Madame X in much
smaller venues, as in ‘the small stage’ the small
stage of theater, where you would go to see a
play. It was the intimacy she was wanting now
with her audience.
So, I’m watching this Instgram feed and my
mind goes on tilt as this was to be so different
from all the other ways she would promote
herself, her music. And of course my question
was answered. This is how she would be sharing
her new music, in the small stage of ‘theater’.
And as someone whose veins bleed
entrepreneurship, as someone who loves new
creative ways to expand my own livelihood and
business it made me ‘think’. It made me expand
my mind yet again.
It’s like Madonna took a left turn and my mind
had to catch up to the brilliance of her shift in
venue. It made me think, it made me move once
again to the language of Source Energy, which
speaks in non-linear terms.
It inspired me to go up more and left instead of
right, again.
With all of the great information at our
fingertips, sometimes it to easy to get caught in a
loop of what everyone else is doing and being.
When sometimes, it’s not doing and being the
same that creates wonder and magic. Thanks
Madonna for the reminder, for the tilt to up and
non-linear! And for being, ‘you’ the Writer.
Susan James
Acknowledgments: ‘Madame X is a secret agent
traveling around the word changing identities,
fighting for freedom, bringing light to dark
places.’ (Madonna)
Billboard Music Awards 2019 Hosted on NBC
at MGM Grand Garden Arena Las Vegas
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